Indian artist Badshah recently beat BTS’s YouTube record of having the most views in the first twenty-four hours upon release.
According to Bloomberg:
“The incident has led to scrutiny of what many in the music industry say is a common practice—buying tens of millions of views. When releasing a new single, major record labels will buy an advertisement on YouTube that places their music video in between other clips. If viewers watch the ad for more than a few seconds, YouTube counts that as a view, boosting the overall total. Blackpink and Swift, among others, have done it. Badshah just took it a step further, people familiar with the matter say.”
UPDATED (August 1st, 2019): Badshah spoke of double standards and not discrimination in his interview about YouTube’s reaction to his record. Kpopmap apologizes for the misleading information regarding YouTube and not accurately conveying Badshah’s statement.