Award-winning Ghanaian fashion designer Sima Brew has penned a deal with media powerhouse Zylofon Media as its fashion icon/representative.
Sima Brew will head the company’s fashion related projects which starts this year across the nation.
The two (Sima Brew and Zylofon Media) signed the “juicy contract” which will span for a period of four (4) years.
Sima, who is known for producing dresses for celebrities had her announcement ceremony held at the headquarters of Zylofon Media in East Legon, Accra.
Speaking at the function, Sima noted how excited she is to be associated with the Zylofon Media brand while looking forward to execute the plans ahead.
“I’m super excited to partner Zylofon media on this four year duration and I cannot wait for Ghana to witness what we have planned ahead of us,” she said.
“We’re merging to create monster brands in the fashion industry here in Ghana and we look as well to project Ghanaian fashion to the world as a whole. We have already seen what this media firm can do when it comes to delivery and results so I don’t need to speak much on that,” she added.
The Head of Communications at Zylofon Media, Mr Samuel Atuobi Baah also known as Sammy Flex highlighted Zylofon Media‘s desire to create an icon in the fashion industry to represent the brand.
“We have fashion as one of our brands to produce, promote and trade and the best we can do is to establish one fashion icon who has made name for herself to represent the brand, Zylofon internationally and local,” he noted.
“Zylofon Media wouldn’t sign any artiste or brand without any juicy entitlement. She is an established brand, we respect her achievements. We have signed a good deal of four years,” Sammy added.
Zylofon Media operates Zylofon TV, Zylofon 102.1 FM, and Zylofon Music label which has Becca, Stonebwoy, Kumi Guitar, Joyce Blessing and Obibini as signees. It’s movie wing also has Benedicta Gaffah, Bibi Bright, James Gardiner, Toosweet Annan and Zynnel Zuh.
Sima Brew becomes the first signee of Zylofon Media‘s fashion clique.
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